If you’re new to blogging or if you’ve built your very own website for your business, you’re probably wondering how to rank your website higher on Google.
Studies state that the webpages landing on the first page of Google get 95% more clicks as compared to the web pages listed in subsequent ones. So let’s just say you search for a “Dentist in Chicago”, you will probably end up clicking the first 5 to 7 results that Google shows you and you will PROBABLY leave the rest. Why? Simply because those to Web Pages are VISIBLE to you as compared a dentist’s website which is on the 5th page of Google. That’s how powerful search engine rankings can be.
So now really, how can you get to the first page of GOOGLE? While that question may sound very simple, the answer to it is pretty complex. Getting to the first page of Google will require a lot of time, effort, resources and even then you still will be lacking something.
There is no “Secret Receipe” to put you on the first page of Google in a few days, if someone makes that promise to you, he/she is probably trying to rip you off. Since the invention of Google, the big SEO dogs have tried to crack their code but it has always been a well-kept secret. Either way, there are some tips and tricks that you can imply in order for a higher “Search Engine Ranking”
Personal Story: When I started to rank websites for my clients it almost took me ONE year probably because I was new to the game. Now? I can do that in 5-6 months. If they’re paying you enough it’s worth the effort. I have a dentist client for whom I ranked their website even above FACEBOOK’S.
So let’s get down to it then
How to rank your website higher on Google Tip #1 – Publish Readable and Relevant Content
You can’t expect to reach a higher ranking if you have dull, boring and irrelevant content. Take this blog post for example, why are you reading this? Because you need help and this post will help you reach a higher search ranking. See where I’m getting at? Always publish content that is relevant and helpful to your users.
Content is one of the major ranking factors among many others. Quality content won’t only give you credibility in front of your user’s eyes, but it will increase your website traffic and give you a higher site authority.
Identify the term that you want to rank for. Think for a term which is useful to your user and create a Post/Page encircling that topic. For e.g. you want to rank for a term called “Tips to get natural white teeth”, write a post/page with that title and repeat the same keyword in the paragraphs (Don’t spam it).
As mentioned before, it’s all on the keyword. Pick your keywords wisely, I mean you could rank for keywords that people are not searching for and get #1 rankings for it on Google. If your keyword is not what people are searching for then there’s no point of creating a post/page for it.
Furthermore, adding this keyword to H1, H2 tags, using BOLD letters can increase your search presence.
This post is ranking for “How to rank your website higher on Google”, so if you see clearly I’ve added this term to each and every paragraph and it’s under the H1 tag and it’s bold.
How to rank your website higher on Google Tip #2 – Post new content
Search engines love when you post new content. Regularly updated content will get you more readers and it is one of the ranking factors of Google or any other search engine for that matter.
How to rank your website higher on Google Tip #3 – Name your pages
It’s ABSOLUTELY necessary to name your pages. Google hates untitled pages plus nobody would like to click on it because there’s no description of what kind of a post it is.
Pro Tip: Using your keyword in the page title WILL also rank your website higher.
How to rank your website higher on Google Tip #4 – It’s all about Keyword Density
As mentioned earlier, keyword density plays an important role in ranking your blog/website higher in search results.
You don’t have to spam it, you just have to put your keywords in paragraphs and in headings.
Moreover, if you think you’re overdoing your keyword you can always put in LSI keywords (Latent Semantic Indexing). By definition they are basically keywords that are semantically related to your primary keyword. Let me explain, so let’s just say you want to rank “Natural teeth whitening at home”, the LSI for that keyword will be “How to get whiter teeth naturally, home teeth whitening, best way to whiten teeth at home”
According Bryan Dean, LSI keywords also play an important role in ranking your website higher.
How to rank your website higher on Google Tip #5 – Link up
It all boils down to this, links is and always will be one of the BIGGEST ranking factor of Google. Google looks at both, who you’re linking out to and who is linking to you.
Google looks at the hyperlink that you use to determine the content of your website. So if you’re writing a blog post regarding SEO, you probably want to link your blogpost to some of the SEO Gurus.
Links from other websites are used to determine your PageRank. These kind of links are not easily earned and require a lot of effort. It doesn’t require resources though, unless you’re purchasing PBN’s. Private blog networks are expensive and quite frankly, EXTREMELY powerful but that’s another story.
Personally I believe, backlinks from other authoritative websites is the #1 factor to put your website in the sweet spot. I’ve evaluated hundreds if not thousands of websites that don’t have well written content but their backlinks are through the roof which puts in the number 1 spot.
I’ve been cooking a blogpost on how to get Backlinks from authoritative websites that will be published pretty soon.
How to rank your website higher on Google Tip #6 – Social Networking
Social networks may not directly affect your Google rankings but here’s where it gets interesting. I was trying to rank a Dentist’s website a couple of months ago, and I had this insane idea that Facebook can increase their search rankings. So here’s what I did, I invested his money on Facebook ads. I created a Facebook Ad showing off his “Teeth Whitening” results.
The Result? When people saw his Ad, they started Googling his company and end up clicking his website which built trust in the eyes of Google.
If you want to learn how I earn my clients $3500 by investing $60, click on this link.
How to rank your website higher on Google Tip #7 – Make your Website Mobile Friendly
Most users are using phones to search for content. You want a website that’s mobile friendly and that will give you credibility in the eyes of Google.
Google has indicated that mobile-friendliness is Google ranking factor.
Many free themes on WordPress are mobile friendly. I’ve created an extensive blog post on how you can build a $2500 website in $65. To check out that blogpost, click here.
To check if you’re Website is mobile friendly, check out Google’s Page Speed Insight.
How to rank your website higher on Google Tip #8 – Speed matters
Have you ever been to a Website that takes a good couple of minutes to load? I’m sure you have. Your website won’t rank if your Page loading time is in minutes. It’s bad user experience and Google hates that.
The loading time of any page/blog post relies on Hosting Server, your theme, image size and many more. If you would like to learn how to speed up your WordPress website, read my blogpost.
Chasing Millennia’s loading time is between 1.9s to 2.2 seconds so you definitely know what I’m talking about in the above blogpost.
How to rank your website higher on Google Tip #9 – Alt tags help a lot
Alt tags are extremely helpful in getting your website to a higher search engine ranking. Always add your PRIMARY KEYWORD to alternative text or alt tags in any images or videos that you post on your website. It allows the search engines to find your page.
Hover over any image and edit it, on the right side you’ll see the option to add Alt Text.
How to rank your website higher on Google Tip #10 – Metadata
As scary as the term Metadata sounds, it’s not. I believe that for newbies adding codes in between the <head> tags can be pretty complicated. That’s why I got something special for you guys, it’s called YOAST SEO plugin.
Yoast is absolutely brilliant, efficient and above all of it, COMPLETELY FREE. It’s not hard to configure either.
Yoast SEO, will give you a separate tab on your WordPress posts and pages which will enable you to add any data that you want.
Here are some essentials to add before launching your post:
- Title Metadata
Title Metadata is responsible for the page titles that is displayed on the top page of the browser and the same title will be on the search engines.
Add your keyword into the title.
Yoast SEO will give you all these recommendations. It’s going to look something like this.
- Description Metadata
Description Metadata is the description to your blog post. The key to success is to create it as catchy as possible. For instance in one of my blog post I teach my users how to build a WordPress website and the description to that is “Learn how you can build a $2500 website in $65 and in under 3 hours”, see how catchy it is.
Furthermore, don’t forget to add your primary keyword to it
Your description Metadata is going to look something like this
- URL structure
Either if it’s a blog post or a page, always remember to add your keyword to the URL. It helps, A LOT.